PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.

Yanase is one of the largest imported-car dealers in Japan. They agreed with the principle of PROJECT TREE, to improve sustainability of natural rubber which is one of the important ingredients in tire, and decided to participate in to this initiative as one of Yanase’s SDGs activity.

At the same time, Continental Tire supports this project in Japan by following the UK market as PROJECT TREE is matched with their commitment to the sustainability of natural rubber.

Yanase starts the project with 10,000 tires of “AllSeasonContact” from Continental Tire and plan to expand the line-up of PROJECT TREE supporting tire.