PROJECT TREE

Sustainable Natural Rubber for a Sustainable Future
The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.
We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.
Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.
- Activity Report
- News
September 2025
PROJECT TREE Sustainability Activity Quarterly Report (January - March 2025)
In the first quarter of 2025, PROJECT TREE welcomed 5,611 new smallholders, including 1,092 females. Participation in capacity building training has now reached 25,552 smallholders as of March 2025, with 4,649 females involved.
September 2025
PROJECT TREE Sustainability Activity Quarterly Report (October - December 2024)
In Q4 of 2024, PROJECT TREE expanded its reach, engaging 8,074 smallholders, including 1,467 female smallholders. This brings the total number of participating smallholders to 19,912 (16,357 male and 3,555 female) since the project's launch in 2021.
January 2025
PROJECT TREE Sustainability Activity Quarterly Report (July - September 2024)
For Project TREE, traceability is the key to unlock transparency in the natural rubber sector. This is challenging especially in Indonesia, where many smallholders are unaware of its benefits. We’re committed to working directly with them to simplify the supply chain and build a more valuable future for all.
September 2022
PROJECT TREE is launched in Japan with Yanase and Continental
PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.
Comments on PROJECT TREE
WWF
WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …