PROJECT TREE
Sustainable Natural Rubber for a Sustainable Future
The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.
We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.
Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.
- Activity Report
- News
October 2025
PROJECT TREE Sustainability Activity Quarterly Report (July – September 2025)
During the 3rd quarter, 135 new smallholders joined the project, including 54 females, bringing total participation to 28,135 farmers, with 5,106 females participated.
October 2025
PROJECT TREE 6th Joint-Pool Account
This quarter marked the rollout of the JPA program for 54 rubber collectors across Jambi, South Sumatra, and Lampung. With strong participation from smallholders, the program remains active.
October 2025
PROJECT TREE Sustainability Activity Quarterly Report (April – June 2025)
Smallholders form the foundation of Indonesia’s natural rubber industry, cultivating most of the country’s rubber on small-scale farms. Their role is essential in maintaining the continuity and sustainability of rubber production.
Comments on PROJECT TREE
WWF
WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …