PROJECT TREE
Sustainable Natural Rubber for a Sustainable Future
The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.
We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.
Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.
- Activity Report
- News
August 2024
PROJECT TREE 5th Joint Pool Account (Cut-off March 2024)
A total of 461 smartphones were distributed to 461 smallholders under 8 Collectors. Smartphones are expected to accelerate smallholder’s account completion in PROJECT TREE traceability system, especially for polygon registration.
August 2024
PROJECT TREE Sustainability Activity Quarterly Report (April - June 2024)
Community empowerment is our key to scale up smallholder participation in PROJECT TREE. During the second quarter in 2024, we engaged 1663 Smallholders (Male 1248, Female 415). As of 30 June 2024, total 10,717 smallholders participated in the project (8,732 Male and 1,985 Female).
May 2024
PROJECT TREE Sustainability Activity Quarterly Report (January - March 2024)
Entering 2024, we continue to move towards embracing more farmers into PROJECT TREE. We engaged 1,133 Smallholders (Male 920, Female 213) in the first quarter. As of 31 March 2023, total 9,054 smallholders participated and assessed in PROJECT TREE (7,484 Male, 1,570 Female).
September 2022
PROJECT TREE is launched in Japan with Yanase and Continental
PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.
Comments on PROJECT TREE
WWF
WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …