PROJECT TREE
Sustainable Natural Rubber for a Sustainable Future
The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.
We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.
Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.
- Activity Report
- News
February 2024
PROJECT TREE 4th JPA Distribution (Cut-off September 2023)
In December 2023, PROJECT TREE distributed 207 units of smartphones to 207 smallholders under 4 Collectors and 82.000 sets of tapping equipment to Industrial suppliers from Joint-Pool Account (JPA) as of September cut-off.
February 2024
PROJECT TREE Sustainability Activity Quarterly Report (October to December 2023)
We grasp 4th quarter of 2023 with engagement to 1,038 Smallholders (Male 834, Female 204). As of 31 December 2023, total 7,921 smallholders participated in PROJECT TREE (6,566 Male, 1,355 Female).
February 2024
PROJECT TREE 3rd JPA Distribution (Cut-off March 2023)
In June 2023, the 3rd JPA successfully distributed 130 Android Smartphones to 130 Smallholders and 109 boxes of formic acid to 7 Collectors under PT.
September 2022
PROJECT TREE is launched in Japan with Yanase and Continental
PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.
Comments on PROJECT TREE
WWF
WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …