Sustainable Natural Rubber for a Sustainable Future
The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.
We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.
Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.
2022, 2nd Quarter Report of PROJECT TREE – Sustainability Activity
During the second quarter (April – June) in 2022, the Sustainability Team, which has grown into eight teams, has succeeded in educating a total of 1055 smallholders (Male 865 and Female 190) spread across 28 villages in Lampung, South Sumatra, and Jambi provinces.
PROJECT TREE is launched in Japan with Yanase and Continental
PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.
PROJECT TREE Sustainability Activity Quarterly Report (January to March 2022)
Responding to the achievements in 2021, we started 2022 aggressively and set a target of 4,000 smallholders being educated in 2022.
DRIVERS GIVEN EVEN MORE OPTIONS TO SUPPORT SUSTAINABLE NATURAL RUBBER PRODUCTION AS PROJECT TREE GROWS WITH CONTINENTAL TYRES
Project pilot shows drivers willing to pay sustainability premium. Kwik Fit customers can choose PROJECT TREE tyres from Pirelli, Hankook and Continental to fund programme in Sumatra.
PROJECT TREE – Sustainability Activity Report (End of 2021)
At ITOCHU Corporation, our ambition is to play an important role in fostering the environmentally and socially sustainable use of resources and best practice in the natural rubber industry.
ITOCHU Announces the Commencement
of Commercialization of PROJECT TREE
ITOCHU Announces the Commencement of Commercialization of PROJECT TREE, the First Blockchain-based Natural Rubber Traceability and Sustainability Project in the World
Organisations Associated with This Project
WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …