Sustainable Natural Rubber for a Sustainable Future
The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.
We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.
Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.
- Activity Report
- News
December 2022
PROJECT TREE Sustainability Activity Quarterly Report (July to September 2022)
Carrying the same spirit, during the third quarter (July – September), the Sustainability Team provided capacity building to 1038 smallholders (Male 885 Female 153) in 26 villages spread across Jambi, South Sumatra and Lampung Provinces.
December 2022
1st Joint Pool Account Distribution
In the 3rd quarter (Jul-Sep) of 2022, Project TREE has distributed its first JPA (Joint Pool Account) through several Collecting Points in its supply chain.
September 2022
2022, 2nd Quarter Report of PROJECT TREE – Sustainability Activity
During the second quarter (April – June) in 2022, the Sustainability Team, which has grown into eight teams, has succeeded in educating a total of 1055 smallholders (Male 865 and Female 190) spread across 28 villages in Lampung, South Sumatra, and Jambi provinces.
September 2022
PROJECT TREE is launched in Japan with Yanase and Continental
PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.
Comments on PROJECT TREE
WWF
WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …