PROJECT TREE Overview
PROJECT TREE Overview
PROJECT TREE Overview
PROJECT TREE Overview

PROJECT TREE Transparent Rubber Ecosystem for Earth

Sustainable Natural Rubber for a Sustainable Future

The natural rubber industry has long been reliant on nature and local farmers working hard to produce enough rubber. However, with growing demand we increasingly encounter negative impacts such as illegal logging, unsustainable farming techniques and human rights challenges. To meet future demand ethically the industry must be more transparent and sustainable; vital to protect the environment and long term viability of livelihoods for so many people.

We are committed to evolving our natural rubber business with an approach that is fairer to all stakeholders and more sustainable for the natural environment, so that our natural rubber supply chain becomes a model of sustainability for the world. Our proprietary traceability system, for example, enables us to track and inspect our entire supply chain. Alongside this, our SDGs activities for a sustainable future will also bring added value to the supply chain which in turn will benefit our suppliers in various ways.

Our ambition is that all our stakeholders, customers and the whole of society benefit from a greener and more equitable natural rubber industry. As a player in the supply chain, we will continually develop and enhance more sustainable approaches for the natural rubber business.

Activity Report

Report

September 2022

2022, 2nd Quarter Report of PROJECT TREE – Sustainability Activity

During the second quarter (April – June) in 2022, the Sustainability Team, which has grown into eight teams, has succeeded in educating a total of 1055 smallholders (Male 865 and Female 190) spread across 28 villages in Lampung, South Sumatra, and Jambi provinces.

Read More

announcement

September 2022

PROJECT TREE is launched in Japan with Yanase and Continental

PROJECT TREE has been launched in Japanese market through Yanase’s network over 230 sales offices in Japan with Continental Tire.

Read More

Report

May 2022

PROJECT TREE Sustainability Activity Quarterly Report (January to March 2022)

Responding to the achievements in 2021, we started 2022 aggressively and set a target of 4,000 smallholders being educated in 2022.

Read More

announcement

April 2022

DRIVERS GIVEN EVEN MORE OPTIONS TO SUPPORT SUSTAINABLE NATURAL RUBBER PRODUCTION AS PROJECT TREE GROWS WITH CONTINENTAL TYRES

Project pilot shows drivers willing to pay sustainability premium. Kwik Fit customers can choose PROJECT TREE tyres from Pirelli, Hankook and Continental to fund programme in Sumatra.

Read More

Report

December 2021

PROJECT TREE – Sustainability Activity Report (End of 2021)

At ITOCHU Corporation, our ambition is to play an important role in fostering the environmentally and socially sustainable use of resources and best practice in the natural rubber industry.

Read More

announcement

December 2021

ITOCHU Announces the Commencement
of Commercialization of PROJECT TREE

ITOCHU Announces the Commencement of Commercialization of PROJECT TREE, the First Blockchain-based Natural Rubber Traceability and Sustainability Project in the World

Read More

Organisations Associated with This Project

MIZUHO

YANASE

WWF

WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream …

Read More

Proforest

GPSNR

Pirelli UK

Hankook

Continental

MIZUHO

Mizuho, as a financial group, will especially focus on indirect impacts we generate through provision of financial and other services and through engagement with clients. We will provide our clients with multi–faceted support for initiatives addressing the Sustainable Development Goals (SDGs) and environmental, social, and governance (ESG) concerns.

Mizuho acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable and PROJECT TREE itself as well, and we will consider providing support to our clients based on the above basic approach to “sustainability”

More

YANASE

Yanase handles 4 business divisions, Imported new car sales division, After-sales service division, Used car sales division, and Financial and Insurance business division with the company philosophy, “Always with a sense of gratitude, we present top-quality products, services and skills to our customers so that they may realize the life with automobile fulfilled with ‘dreams’ and ‘excitement’”.

We were established in 1915 and have been expanding the network in Japan with more than 230 sales offices, and we achieved more than 2.1 mil of new car sales until now.

Since our establishment, the most important thing we keep in mind is “the appreciation to our customers”.

In order to further deepen and strengthen “the circle of trust with customers” that we have built through our long history and tradition over 100 years, We keep on the challenge of providing society with a higher quality car life through the creation of new value by anticipating the changes.

More

WWF

The World Wide Fund for Nature (WWF) is the world's largest international non-governmental organization that works to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature by conserving the world’s biological diversity; ensuring that the use of renewable natural resources is sustainable; and promoting the reduction of pollution and wasteful consumption.

WWF acknowledges ITOCHU’s leadership to make its natural rubber supply chain transparent and sustainable, and to develop an approach how the downstream rubber supply chain can share the responsibility for these urgently needed tasks.

More

Proforest

Proforest is a not-for-profit organisation with global presence that has established itself as a leader in the development and implementation of sustainable production and sourcing of agricultural and forestry commodities, including soy, sugar, palm oil, cocoa, beef and timber. We support the transition to commodity production and sourcing that delivers positive social and environmental outcomes for people and the planet through supporting companies, effective collaboration and developing knowledge and capacity building.​

More

SNV

SNV is a not-for-profit international development organization that makes a lasting difference in the lives of people living in poverty by helping them raise incomes and access basic services in three sectors: Agriculture, WASH, and Energy. SNV supports the transition to a zero-deforestation and sustainable production system by increasing smallholder plantations’ productivity, including rubber and palm oil. SNV assists the development and strengthening of farmer institutional to ensure impact at scale and effective transfer of knowledge to improve the ability of smallholders to organize themselves. SNV also supports private sectors in the supply chain, including ITOCHU/PT ABP, to ensure sources from smallholders are produced responsibly and sustainably.

More

GPSNR

The Global Platform for Sustainable Natural Rubber, GPSNR, was established in October 2018.
It consists of car manufacturers, tire manufacturers, rubber companies from smallholders to natural rubber processors, civil society organisations, academic institutions, associations, governments and governmental organisations, and service providers who are working together throughout the supply chain to establish traceability and achieve a higher level of sustainability.

Enhancing traceability and transparency is crucial in our goal of a fair, equitable and sustainable natural rubber supply chain. Project TREE’s work in developing a holistic traceability system is a commendable effort towards this larger goal. This, along with efforts by other GPSNR members, has the potential to positively and systemically transform the supply chain.
(Stefano Savi, GPSNR Director)

IBAT

The Integrated Biodiversity Assessment Tool (IBAT) is an alliance between BirdLife International, Conservation International, IUCN, and UNEP-WCMC. IBAT delivers globally authoritative data for commercial application including The World Database on Protected Areas, World Database of Key Biodiversity Areas and The IUCN Red List of Threatened Species™. IBAT's vision is that access to authoritative biodiversity data results in organisations taking positive action for nature.

The reach and impact of IBAT is amplified by licensing biodiversity data to support other organisations as they develop and implement innovative solutions to society's challenges. IBAT welcomes the use of biodiversity data by ITOCHU Corporation in their approach to improving the transparency and sustainability of their natural rubber supply chain.

Pirelli UK

Pirelli UK has joined forces with ETEL to work on the sale of PROJECT TREE supporting Tyres, with particular appreciation of its innovative block chain and traceability approach to the supply of natural rubber.

For several years, Pirelli has adopted a policy for the sustainable management of natural rubber and is engaged in activities, within different perimeters, to support natural rubber sustainability initiatives, as in the case of the project joined by Pirelli UK.

Hankook

Hankook Tire & Technology (Hankook Tire) is a global leading tire company operating in over 180 countries.
Based on unparalleled pursuit of innovation and technological excellence, Hankook Tire produces exceptional quality, high-performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles. Hankook Tire has eight production sites and five R&D centers around the world, with about 20,000 highly dedicated professionals.
With sustainability at its core, Hankook Tire is dedicated to making the world a better place.
As a part, Hankook Tire continues fostering sustainability across its value chain for natural rubber, a primary raw material for tires. In 2018, Hankook Tire established a sustainable natural rubber policy, and updated the policy in accordance with GPSNR policy framework in 2021.
As a member of the GPSNR, Hankook Tire is committed to legal compliance, community livelihoods, healthy, functioning ecosystems, and respecting all human rights in natural rubber procurement and production. Since December 2021, Hankook Tire is taking part in PROJECT TREE with an aim to improve smallholders’ living standards, upgrade quality of natural rubber and minimize environmental impact.

Continental

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. Continental currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.